Lindt & Sprungli: Gold Bunny Campaign

One of the first major brand activations to take place at Westfield London was the magical Lindt meadow and maze, which enchanted children and families who came face-to-face with the Gold Bunny and Master Chocolatiers. Driving sales throughout the key Easter period, this activation included point of sale displays and promotional offers and leveraged a partnership with Great Ormond Street Hospital. In ten days over 1.3million people took part at Westfield and Bluewater shopping centres, whilst product awareness rose from 77% to 94%. – Innovision