The West End Partnership was looking for an event to raise worldwide awareness of the area, to ultimately drive visitor numbers in the long run. Cake created a 30m square maze in the heart of Trafalgar Square, encouraging visitors to “Get Lost In The West End”. Inside the maze, visitors were able to read about lesser-known hidden facts around the West End, whilst a performance space at the heart showcased some of the area’s cultural expertise.

We installed the maze, overnight, taking several hours with six forklifts working continually to construct the maze.  This was a fantastic maze which took all Londoners by surprise when suddenly a real life maze appeared overnight on one of the most famous landmarks, Trafalgar Square.